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Protecting your brand before you launch
Clearance searches, filing strategy and the domains and handles to secure before your name goes public.
Daniel Mercer
Senior Partner · Litigation & Arbitration
Published
Reading time
7 min read
Clearing a name before launch costs a fraction of defending it afterwards.
The cheapest trademark dispute is the one you never have. A few weeks of clearance work before launch can save years of litigation.
Run a clearance search
Check registered marks, common-law use and domain names in every market you plan to enter.
File early, file broadly
Register in the US and UK before your name goes public, in every class you may use.
Secure the handles
Domains and social handles are part of the brand. Lock them in on the same day you file.
Commercial leases
Real Estate
New York
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Written by
Daniel Mercer
Every client deserves a lawyer who knows their file as well as they do. That is how we have run this firm for twenty years.
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daniel.mercer@gravislaw.com
Legal disclaimer
This article is for general information and is not legal advice. Reading it does not create an attorney–client relationship. Lease terms and market practice change, so speak with a lawyer about your own circumstances before you sign. Prior results do not guarantee a similar outcome.
Daniel Mercer
Senior Partner · Litigation & Arbitration
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